4/8/2023 0 Comments Featured snippets optimization![]() Introduce Your Snippet Content With a Targeted Subheading We currently rank in position 2 for this keyword, making this an excellent optimization opportunity! 2. The crown indicates there is a featured snippet for this keyword, but it’s gray because we don’t own it. Making a few quick optimizations can help you jump past competitors. Keywords already ranking on page one are the best place to start. These are the golden opportunities for your website. ![]() Upload your keyword list to sites like Moz and SEMrush to find phrases that return a featured snippet. At Human, we know how to optimize a web page to give it the best chance at appearing in this prominent search spot.Īfter recreating our successes and testing these theories, we compiled these tried-and-true tips to snag Google answer boxes: 1. How to Get a Google Answer BoxĪbout 12 percent of search queries produce a featured snippet. The good news here is that there are ways to signal to the algorithm that your web page offers the best answer to a search query – a process you can do with a solid optimization strategy. The algorithm aims to "detect the most useful information," according to Google. For instance, Google can infer that someone searching for “yoga poses” would like to see examples. Multiple sites could have the same answer to a search query - so how does Google choose a result to promote?Īnswer boxes pull from the Knowledge Graph (Google’s database of facts) to answer implicit (implied) or explicit (clearly stated) questions. ![]() And with Google Answer Box optimizations, dethroning the competition is pretty straightforward. That means your brand doesn’t have to rank #1 to rank above all page one results.Īs Google continually refines its algorithm, your brand has ample opportunity to show up above the first organic search result. Plus, earning featured snippets lets you leap frog top organic search results (often with minimal effort). Read: How to Optimize Your Content for Voice Search What Makes Answer Boxes So Attractive?īecause Google scrapes content from the first page, you can occupy both the first organic search result and answer box for increased visibility and perceived authority. As consumers lean into a mobile-first digital landscape, I see these features becoming even more of a priority over time. Users can see the highlighted portion of the text that answers the original query.įor users on mobile or searching by voice, these snippets are also key to a good user experience. These large boxes can show paragraphs, lists, tables and images depending on the type of search.Ĭlicking through to a page from the answer box takes users to the exact section of the original web page. Aside from paying for an ad, featured snippets are now one of the few ways to be seen first. Today, earning the #1 organic keyword ranking doesn’t guarantee that your listing is above the fold. It once sat above paid results, too, but things have changed! Known as position 0 or featured snippet, the answer box sits above all organic search results. Google’s answer box is a SERP feature that shows the most relevant answer to a search query above all results. How to optimize your web pages for a Google Answer Box. ![]()
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